Philosophy

Evidence Based & Best Practice

Intelligent data analysis for successful decisions

"There is nothing more practical than a good theory." (Kurt Lewin)

In executing our work we draw on the latest scientific knowledge from the field of economy, empiricism and psychology. In so doing we follow the principle of evidence based & best practice, which makes it possible for us to offer our customers a careful selection of the most suitable research methods, measures and training.

For it is only when a theory has been tested in reality (evidence based) and been implemented with success (best practice), that it actually becomes practical in its simple elegance.

Evidence-based approaches - the basis for our activities

Evidence-based approaches originated initially from medical science: Evidence-based medicine is a branch of medicine which requires that in every medical treatment decisions affecting patients be expressly made on the basis of empirically proven effectiveness.

This philosophy can also be transferred to many other fields where decisions on scarce resources for optimal satisfaction of needs have to be taken, and as an example we can cite Evidence Based Policies and Evidence Based Management.

A procedure done according to Best Practice approaches entails the use of approved and economical methods, technical systems and business processes which render it a model for other on essential areas of application.

Evidence Based management

The article written by J. Pepper and R. Sutton highlights the principle of Evidence Based Management in a very graphic way and brings out the meaning:

Pfeffer, Jeffrey, & Sutton, Robert I. (2006). Evidence-Based Management. Harvard Business Review - Decision Making - January 2006.

Intelligent data analysis as a foundation for decision-making

The article by Davenport shows the advantages of empirically based decisions:

Davenport, Thomas H. (2006). Competing on Analytics. Harvard Business Review - January 2006.